EU AI Act Article 50, explained for agencies

Plain-language guides to the transparency rules that apply to chatbots and AI-generated content, written for agencies that build or run them for clients.

• Does the EU AI Act apply to chatbots you build for clients? Whether Article 50 of the EU AI Act covers a chatbot you build or run for a client outside the EU, and whether your agency counts as the provider or the deployer.
• Chatbot AI disclosure wording that passes Article 50, and placements that fail Copy-paste examples of "you are talking to an AI" wording for chatbot widgets and voice agents, plus where the disclosure must appear to count under the EU AI Act.
• A 15-minute Article 50 audit for a client website (free checklist) A step-by-step checklist for finding every AI touchpoint on a client's site or app, deciding whether the EU AI Act reaches it, and working out which Article 50 duty applies.
• Machine-readable marking for AI-generated content under Article 50(2) What the EU AI Act's machine-readable marking duty means for agencies that publish AI-generated images, video, audio and text, including C2PA, IPTC metadata, and the reported grace period.
• Labelling AI-written articles and synthetic media under Article 50 When AI-drafted articles need an AI label under EU AI Act Article 50(4), how the editorial-responsibility exception works, and when realistic images and video need a visible disclosure.
• US state chatbot disclosure laws and how they compare with Article 50 A short map of the California, Utah and Washington chatbot disclosure rules, and why a clear AI disclosure in the chat widget tends to cover them as well as the EU AI Act.